This article covers the basic essentials of blogging, including your style of writing, blog subject and the content of your blog. Planning your blog can be hard, especially if you do not know what you want to blog about. It can be extra hard if you do not have the necessary experience in blogging. However, knowing what you want to talk about can come to you easily once you start browsing and looking at other blogs. You can take ideas from those blogs, expand them and make them the basis of your own blog.

Blogging Categories: in general, there are several sorts of blog. Nevertheless, there are three popular types of blogs: the organizational, business and personal blogs.

The first category, the organizational blog, uses the power of blogs to communicate either externally with the public or internally within their organizations. This kind of blog has the purpose of facilitating internal communication among employees, colleagues and other organizational personnel. In addition, organizational blogs normally publish information that is of interest to the public. In certain circumstances, there are organizational blogs that publish details about seminar schedules, meetings, and announcements for their clients, customers or members.

Business blogs, on the other hand, are used to promote the services or products offered by a particular business in order to try to increase profits, revenue and interest in potential consumers. These kinds of blogs look for methods to increase their reputation and authority with affiliates, customers and partner vendors. They try to do this by publishing pieces that expresses their expertise and knowledge within a certain market section, niche or industry.

Personal blogs are those blogs that have contents that are more a reflection of that blogger's opinions and thoughts. Normally, they are used to publish pieces that voice their points of view on several kinds of events and topics. Bloggers who publish personal content usually find pleasure in documenting their everyday lives, stream of consciousness and even their hatred of specific events through pieces that reflect their mood.

The Target Audience. Your target audience and blogging style should come hand in glove. The moment you think of writing your own blog, you must first understand what your target audience is. You must know what they want, need and desire to read about. The blog you create and the contents you publish must provide quality and value to the readers in order to be effective in establishing communication and an expanding readership.

More so, the kind of blog you want to create will essentially create its own target audience. For instance, an organizational blog is meant for people who are members or clients of a certain organization. Although the target audience may be rather limited at first, there is a good chance for consistency with regards to the dialogue you create with your readers and eventually more people will be interested in your blog.

The previously mentioned personal blogs are not usually meant for conversation with a definite target readership of any category and is more meant to serve as a collection of your thoughts. These types of blogs are best kept for your close friends whether or not they can be called your target audience is another problem.

However, if you work out your target audience successfully, the pieces that you want everyone to know about will be targeted effectively automatically. Some of the greatest joys of blogging come from your enthusiasm in publishing useful information to a community where there is an opportunity for the free exchange of opinions between the readers and yourself.