As we enter a new era of environmental awareness, the ability to claim Green business status is not as simple as slapping on a fresh coat of green paint. There are far too many companies claiming to be a Green business without earning the status of a certified Green business. The concept of an authentically Green business requires that the business earn its credential through a program that has standards and honest compliance rather than an online Green business logo purchase.
The process starts with understanding that the environmental issues that we face are not mere promotional opportunities, but earth-shaking issues will impact every person on this earth. To claim to be a Green business means that your company actually has a commitment to Green business practices that is more than marketing hype or token efforts that mask your real agenda.
The Green Business League has set an industry standard when it comes to Green business, and their 100 point system allows everyone to participate. Moreover, the process is all-inclusive. you need not own the building or offer a product to get involved. You need only make a commitment to installing basic Green practices in your daily operation.
One of the big mistakes to avoid is the attempt to Greenwash your business or product by making claims of environmental compliance that are not honest or part of your business operation. Like trying to pretend that you are a chess master as a chess tournament, those who understand Green will eventually learn that you are mocking an issue that is very serious to the rest of us. This is the kind of mistake that will cost businesses heavily. The best advice is to be authentically Green, but do not Greenwash.
An authentic type of Green business is one that have the Green practices at work in its daily operation as well as what it promotes to others. We have all heard it said that, "If you talk the talk, then you should walk the walk." While this seems to be good and practical advice, it is lost on many marketing efforts. Unfortunately, the truth is often the first casualty in the marketing business. Yet, there is a desire for truthfulness by all consumers because they are the ones hoping for a better world.
In case anyone might be ignorant of the meaning of Green practices, this concept refers to walking the walk in ways not necessarily seen by the public. Green practices are the foundation on which credible Green promotions can be built. Greenwashing, as you might guess, is superficial and basic misrepresentation. Once you scratch off the latest layer, you will find that it is still the same old ideas with a new twist. It is highly suggested that a business seek out the assistance of a certified Green consultant. These professionals will do more than assist in the Greening process, they will show any business how to save a great deal of money every year.
The intelligent way to pursue an authentically Green business. It is also the best way to launch a marketing campaign that will work. With growing awareness, Green businesses will attract a loyal group of environmentally-aware consumers. These people will go the extra mile and spend the extra dollar because they actually believe in the cause. Going Green will attract more customers and keep them coming back again and again. It does pay to be an authentically Green business in the growing marketplace.
The process starts with understanding that the environmental issues that we face are not mere promotional opportunities, but earth-shaking issues will impact every person on this earth. To claim to be a Green business means that your company actually has a commitment to Green business practices that is more than marketing hype or token efforts that mask your real agenda.
The Green Business League has set an industry standard when it comes to Green business, and their 100 point system allows everyone to participate. Moreover, the process is all-inclusive. you need not own the building or offer a product to get involved. You need only make a commitment to installing basic Green practices in your daily operation.
One of the big mistakes to avoid is the attempt to Greenwash your business or product by making claims of environmental compliance that are not honest or part of your business operation. Like trying to pretend that you are a chess master as a chess tournament, those who understand Green will eventually learn that you are mocking an issue that is very serious to the rest of us. This is the kind of mistake that will cost businesses heavily. The best advice is to be authentically Green, but do not Greenwash.
An authentic type of Green business is one that have the Green practices at work in its daily operation as well as what it promotes to others. We have all heard it said that, "If you talk the talk, then you should walk the walk." While this seems to be good and practical advice, it is lost on many marketing efforts. Unfortunately, the truth is often the first casualty in the marketing business. Yet, there is a desire for truthfulness by all consumers because they are the ones hoping for a better world.
In case anyone might be ignorant of the meaning of Green practices, this concept refers to walking the walk in ways not necessarily seen by the public. Green practices are the foundation on which credible Green promotions can be built. Greenwashing, as you might guess, is superficial and basic misrepresentation. Once you scratch off the latest layer, you will find that it is still the same old ideas with a new twist. It is highly suggested that a business seek out the assistance of a certified Green consultant. These professionals will do more than assist in the Greening process, they will show any business how to save a great deal of money every year.
The intelligent way to pursue an authentically Green business. It is also the best way to launch a marketing campaign that will work. With growing awareness, Green businesses will attract a loyal group of environmentally-aware consumers. These people will go the extra mile and spend the extra dollar because they actually believe in the cause. Going Green will attract more customers and keep them coming back again and again. It does pay to be an authentically Green business in the growing marketplace.
About the Author:
The Green Business League supplys training and certification of nearly any business at an affordable price that makes the process doable. Acquiring the assistance of a Certified Green Consultant to supply insight and certification that will be respected by clients, community, and other Green businesses. Going Green is the smart choice in a day of far too much Greenwashing.
