Industrial Design - A Short Guide

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By Johnny Bernabe

Industrial design is usually defined as the practical application of knowledge of both art and science to improve the function and aesthetics of a product and make it more desirable for consumers. Industrial design can be applied prior to the launch of a new commodity or for improvement of an existing product.

The main consideration of industrial design is the way in which the customer will relate to the product. It means the customers should see the products as something desirable and worth spending their money on. Such a result can be achieved by making important additions to the features or the looks of the product, which enables the product to influence the customers to purchase it.

A detailed research into the buying habits of consumers and their likes and dislikes is the first step in designing a certain product. After that come activities like drawing, making models, prototyping, and testing, before the item is considered fit for mass production. These days, there is a popular trend of making use of 3D software and CAD programs for making these jobs easier.

The basic emphasis of industrial design is to enhance the overall feel of the product. Designers see how sturdy, useful, ergonomic and user-friendly a product can be made, besides improving its aesthetic aspects like colour and sound, such as the ring tones in a cell phone. In fact, a designer can also lower the production costs greatly by coming up with improvements in the design.

Industrial design also includes other aspects like packaging a product, study of a buyer's psychological response to a product, and his or her level of sentimental attachment to the item. This is the reason why industrial designers have to go through years of rigorous training to make themselves suitable for the profession and start designing products.

Some of the well known industrial designers are Raymond Loewy, designer of the Coca-Cola bottle, Jonathan Ive, credited with designing the iMac and Brooks Stevens, the most accredited designer of the Harley-Davidson motorbikes.

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