A trademark gives your product an unique identity and helps buyers to link it with your firm. It is an excellent way to make people aware of the origins of a product and it becomes quite critical for sustaining brands that are popular in the market. Trademarks are legally protected so that spurious items bearing an identical brand name do not enter the market.

In case you are the owner of a business, a trademark may be essential to ensure that these issues do not arise with your products or services. The process of trademark registration, however, is not familiar to every one. Discussed below are a few points which you must remember while registering a trademark.

Firstly, you must know that trademarks have to be registered to make them legally enforceable. Moreover, generic names are normally not accepted for registration as trademarks as they denote a category of items rather than a particular product.

You should also ensure that no other company has the same trademark as you want to register before you apply for your chosen mark. A simple way to do this would be to use an online search engine and enter the description or terms which you wish to use and conduct a search for similar existing trademarks. If one already exists then you must use a different one to maintain uniqueness.

However, you cannot think of resting even after you have come up with an unique, unmatched trademark and duly registered it. You have to keep an eye out for others who may be copying or misusing your mark with their own products. If you get into such a situation then you need to first warn the violator and if that doesn't work then you can resort to legal action against that firm or person.

Another thing that you have to remember is that a trademark should be renewed regularly so that you can continue to use it on an exclusive basis.