In 2007 the major trade association for public speakers, the National Speakers Association published a major survey about the public speaking industry.
One of their conclusions was that "NSA speakers are involved in many types of speaking engagements" including: Seminars, Training Events, Breakout sessions, Keynotes, Consulting
The two main audience types for their work was corporations and associations.
Then the economy tanked and destroyed all of the proven success formulas in the public speaking industry. The reason for that, in my view, is that professional public speakers ignored the new rules.
Back when the economy was strong, speakers main focus was to pursue speaking engagements, then they would show up and deliver their talk to whomever was in attendance. Some made extra income from the sale of books or other products while others offered consulting or training services to the companies in attendance.
Most speakers spent little time thinking about the attendees who were passionate for the topic being presented, and building relationships with them. Instead they focused on the companies that were there and on getting more speaking engagements. They never thought that the companies or associations could cut their budgets and reduce their speaking opportunities forcing them to need a new way to sell their products and services.
For the speakers who have really struggled in the last year or so, following the new rules of public speaking may have been a major help.
The new rules tell us that we're not speakers, we're publishers. Speaking is merely a form of distributing content to the audience that is seeking information on the topic we present on.
Because of the power of the Internet, we can market to a targeted audience in countries all over the world. While we're not likely to speak in all of these countries, we can still serve our followers and fans everywhere who'll read our information, hire us to deliver our services and buy our products.
Since the market for speaking engagements is significantly reduced, the time is now to realize that the hunger for information on every imaginable niche topic is stronger than ever before. As a publisher your job is to seek and build relationships with people who are passionate about your topic and offer them your unique information in multi-media formats.
You can start by having a video shot and then turn your new video into an audio, transcribed and printed as a book, offered as a series of articles, posted to your blog and more. If you want help with this, contact me and let me know what your needs are. My professional speaker training may be all you need or perhaps you will want to access some one-on-one help.
One of their conclusions was that "NSA speakers are involved in many types of speaking engagements" including: Seminars, Training Events, Breakout sessions, Keynotes, Consulting
The two main audience types for their work was corporations and associations.
Then the economy tanked and destroyed all of the proven success formulas in the public speaking industry. The reason for that, in my view, is that professional public speakers ignored the new rules.
Back when the economy was strong, speakers main focus was to pursue speaking engagements, then they would show up and deliver their talk to whomever was in attendance. Some made extra income from the sale of books or other products while others offered consulting or training services to the companies in attendance.
Most speakers spent little time thinking about the attendees who were passionate for the topic being presented, and building relationships with them. Instead they focused on the companies that were there and on getting more speaking engagements. They never thought that the companies or associations could cut their budgets and reduce their speaking opportunities forcing them to need a new way to sell their products and services.
For the speakers who have really struggled in the last year or so, following the new rules of public speaking may have been a major help.
The new rules tell us that we're not speakers, we're publishers. Speaking is merely a form of distributing content to the audience that is seeking information on the topic we present on.
Because of the power of the Internet, we can market to a targeted audience in countries all over the world. While we're not likely to speak in all of these countries, we can still serve our followers and fans everywhere who'll read our information, hire us to deliver our services and buy our products.
Since the market for speaking engagements is significantly reduced, the time is now to realize that the hunger for information on every imaginable niche topic is stronger than ever before. As a publisher your job is to seek and build relationships with people who are passionate about your topic and offer them your unique information in multi-media formats.
You can start by having a video shot and then turn your new video into an audio, transcribed and printed as a book, offered as a series of articles, posted to your blog and more. If you want help with this, contact me and let me know what your needs are. My professional speaker training may be all you need or perhaps you will want to access some one-on-one help.
About the Author:
Public speaking expert Scott A Dennison is discussing the new rules of Professional Speaker Training at his website. You are also welcome to claim a copy of his newest report "Public Speaking is Dead!" and a series of Public Speaking Tips for free. You can get a unique content version of this article from the Uber Article Directory.
